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Research Methods

concept and pretest

Concept and Pretest – Predict the Effectiveness of Your Campaign

Sander Kluiters

communication analytics

Communication Analytics: Effect-Measuring Media

Lex van Meurs

customer satisfaction research

Customer satisfaction

Rob Doornbos

BrandScope measure your campaign

BrandScope: measure the effect of your advertisement

Jeroen Bruin

persona research

Personas: knowing and understanding your customer

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