Ensuring quality by connecting network
Good international research requires specific skills and knowledge. It is important to ensure the comparability of research results from different countries.
We have researchers who are experienced in setting up and conducting international research. They do this using protocols that guarantee that international studies are well coordinated in terms of time, and that the results can be analysed and interpreted both country-specifically and cross-country.
Local parties know the local market
In addition, international research requires good knowledge of the local market and the significance of the results in local settings. There are major differences between consumers from different countries. Our researchers regularly collaborate with local researchers from Motivaction partner agencies in many countries. In this way, we ensure that the local significance of research results is not lost.
Reliable international research
To provide certainty and reliability at an international level, Motivaction is part of international research network GlobalNR. This network of independent research agencies gives us access to research specialists around the world. In addition, Motivaction is affiliated with a number of global organisations, including:
- ESOMAR, the world organisation of market researchers. Pieter Paul Verheggen is an active councilmember of ESOMAR. Frits Spangenberg was president and councilmember.
- WAPOR, World Association of Public Opinion Research
- AIMRI, Alliance of International Market Research Institutes
Motivaction is the Dutch representative of the global research WIN network.
