Ensuring quality by connecting network
Good international research requires specific skills and knowledge. It is important to ensure the comparability of research results from different countries.
We rely on researchers who are experienced in setting up and conducting international research. They do so using protocols that guarantee that the results of our international studies can be analysed and interpreted both country-specifically and cross-country.
Local parties know the local market
International research requires good knowledge of the local market in order to interpret the results on a country-specific basis. There are major differences between consumers from different countries. Our researchers regularly work with partner agencies in many countries. In this way, we ensure that the local significance of research findings is not lost.
Reliable international research
To provide certainty and reliability at an international level, Motivaction is part of international research networks WIN and GlobalNR. This network of independent research agencies gives us access to research specialists around the world. In addition, Motivaction is affiliated with a number of global organisations, including:
- ESOMAR, the world organisation of market researchers. Pieter Paul Verheggen was an active councilmember of ESOMAR from 2014 to 2020. In 2023, Pieter Paul's commitment to international market research was recognised with an ESOMAR250 award.
- WAPOR, World Association of Public Opinion Research
Glocalities
Glocalities is the sister research organization of Motivaction and unlocks the human experience by profiling target audiences based on values, lifestyle, psychology, and trends in over 60 countries.
Glocalities' research uses the latest insights of behavioral psychology, cross-cultural values research, segmentation, and marketing research. They deliver practical insights into the motivational drivers of target audiences and unlock their lifestyle and experiences on a deeper level. Their psychographic audience segmentation offers many new insights and inspiration for activation.
