We have professional research studios for conducting qualitative research. The studios are extremely comfortable for respondents and clients alike and equipped with state-of-the-art playback and recording equipment.
The viewing rooms with one-way mirror can accommodate about six people. For larger delegations, it is possible to follow the conversations via a closed-circuit video.
- See how consumers react to your commercial while watching the same commercial on a television screen in the viewing room.
- See adolescents hunched over on a pouf as they give their unflattering opinions on mobile phone providers.
- See via cameras above the table how your customers make a collage about your product or the non-verbal reactions to communication statements.
Video compilation and simultaneous translation
Do you require assistance in building support within your organization for implementing research results? Motivaction can provide a compilation of the most remarkable statements and moments from the fieldwork on DVD. Sometimes a few images and quotes say more than 1,000 words. It is possible to translate the interviews simultaneously. This way, foreign clients and international colleagues can also follow the fieldwork closely.
Co-Creation studio
This space is optimally equipped for creative co-creation sessions, where you can brainstorm and work together with your team or with your clients on the development of new ideas, concepts and products. The space is often utilized to convert research insights into specific action items through workshops with clients. In designing the studio, the architect has taken into account various elements that stimulate creativity at an unconscious level.
Examples include:
- The blue light wall and red accents. This is because the colour blue stimulates creativity, while red enhances precision and accuracy in more detailed tasks.
- The dimmable lighting can be optimally adjusted for each session. Participants feel more at ease, are more open and dare to express abstract thoughts faster in dimmed light.
- The music system provides background noise at the right volume during brainstorming sessions if required: 70-80 decibels. It has been studied that this sound level stimulates creativity.
- Besides chairs, there are flexible seats that, together with the curtains, can create seating areas for brainstorming in smaller groups.
- Other, practical elements in the studio: a SMARTboard, several whiteboards, brownpaper rollers, flip charts and any other materials that can be useful during a Co-Creation session.
With this design, look and feel, the studio is much more than a research or meeting room and the ideal place for brainstorming or Co-Creation sessions.
Want to know more about how light and colour can spark inspiration and creativity?
